Abhisek Prusty of wishlo.com

Entrepreneurial Story of Abhisek Prusty who founded wishlo.com located in Bangalore

About:

• Abhisek Prusty. Graduation from NIT Rourkela(2014 batch)

Email – abhisek.prusty93@gmail.com

When Started: 19/09/2017
Location: Bangalore

What motivated you to start your Business?

Something innovative for the Indian ecosystem

Tell us about your Business

We are a Bangalore based company started by two serial entrepreneurs. Wishlo provides the platform to the merchants where they can show their advertisements (Products, offers, and their shop’s profile) and as well as the customer can see the nearby offers.

Also Wishlo is helping Merchants by giving them a platform where they can manage the cashback flow which they give heavily to their customers. Wishlo is also giving a single platform where customers can see all shops’ cash-backs they gain. No need to download so many apps because wishlo believes in one and only digital cashback platform. Wishlo helps vendors as well as contributes for a structured economy in India.O2O Model of wishlo enhances the business of a vendor as well as satisfies the “real need of searching’’ of a customer with the best prices and best things to be used. Wishlo believes giving its user’s the best experiences rather than selling its products.

Tell us what an average day in your life looks like.

Its hectic right now. Without a brand selling your product is very tough. Let’s see.

One particular skill you got right and gave you best results.

leadership

What have been your biggest challenges in running your Business so far? How did you overcome these challenges?

lack of market research and cofounder searching problem.

What have you found the most effective way to get new clients?

Articulation

What advice do you give to other business owners?

try to find the way for the customer retention

How did you keep motivated through difficult times?

Nothing just think about the failure and everybody say ‘you can’t do ‘ . So take a challenge.

What are your Marketing, Funding, and Team Building Strategy?

Right now just trying to find the way for market fit. With an MVP!!!

Your Achievements?

Till now failure is my achievement. I will keep trying until i get that satisfaction.

What’s your favorite quote?

World says” world is a liar” – by Me only

Who inspires you?

sachin banshal and vijay shekhar sharma