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Customer Onboarding : 4 successful strategies for your startup

Customer onboarding is a simple process where users are offered value in a quick and simple way, encouraging them to sign up for your product and use it again. As a startup, customer retention is especially important as you’re just starting to build your customer base. Successful customer onboarding is when you have repeat customers who come back to use …

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The next big step for advertising your company: Blogging

When there are so many startups out there, and you want yours to be the one on top, holding a board saying “I have exactly what you’re looking for! Here I am!”, what does an entrepreneur do? Advertise!! Advertising your brand or product over the internet is an inexpensive and effective way to reach out to your customers. Starting a …

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Patanjali Brand Story – a disruption strategy of disruptors

How Patanjali uses modern brand strategy to grow past Colgate and challenge P&G, Unilever. The news must have come through to you too: Patanjali reported Indian revenues of around Rs. 5,000 crores (~ USD 750 million) for the last financial year – and in doing so went past Colgate in India. Even more interesting is that Colgate is almost 8 …

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RankMeUp Services

Company Name : RankMeUp Services Description : Leading India SEO Agency offering SEO Services globally. Company Overview : RankMEUP Services is India based SEO Agency offering affordable Digital Marketing Services in India as well as globally. We also provide SEO Training under our Flagship Amritsar School of Internet Marketing having our registered office in Amritsar, Punjab. We also offer Social …

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Placewell Retail

Company Name : Placewell Retail Description : Placewell Retail is Siliguri’s largest online retailer. We pride ourselves on selling the best products for the lowest prices. roducts for the lowest prices. Placewell Company Overview : Placewell Retail has been helping small businesses and home IT users buy computers, accessories, printers and office equipment in a smarter way; over the phone …

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How to Sell, tips to selling the pen and your ice to eskimos

“Sell Ice to Eskimos”… An interesting thing about sales which a lot of sales people tend to forget is to give their prospective customer the reason to get associated with their product. One has to come up with at least one reason for the Eskimo to buy your ice rather than pick the Free ice around them. Now this one …

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Effective Direct Mail Marketing strategies


In the age of the computer and internet it is easy to overlook time proven business marketing strategies like the typical postal mail. This can be a very large mistake. While it is true that most people use or have access to computers, virtually everybody receives mail. In many demographics, large percentages of the population are still not completely comfortable …

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ATL Marketing Exmaples


ATL – Above the Line and BTL- Below the Line marketing as we discussed in our previous article about what is ATL and BTL are two forms of marketing which companies carry out for promoting their products. ATL marketing (above the line) refers specifically to advertisements related to things people can see, However BTL (below the line) refers to things …

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Google Databoard : Next level of Data sharing by Google


We all know that Google helps you to know everything but how about Google from now on will help you to even understand everything. Its just next level of awesomeness which Google have launched today, i.e Google Databoard. Many a times small businesses struggle to get consumer behavior data and to get answers to the survey questions asked which nobody …

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Web Marketing Tips for Startup


Web is the second home and second world that we live in today and if your startup is not present all over the web it will be difficult battle for you to win. This article puts light on all the possible places you can be present on web, do’s and dont’s of marketing. What is Web Marketing? There are many types of …

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