How to start selling online in India

Online selling business with high profit and rapid growth is what is always enticing to young entrepreneurs. But the presence of many e-commerce sites is what makes the competition looks too strong. However, going online and starting your own store is not the as tough road as it looks. With just the required documents and correct guidance it much hassle-free.

Understand the market requirement and what unique you can offer:

With the market already buzzing with several sellers each providing products at their own unique rate, it calls for some analysis.

  • Realize where each seller is losing its potential clients. It may anything from product selling price to the unattractive design of the website. Find the flaws and the loopholes.
  • Find out what product is not currently being sold online. Not necessarily out of the box, but having something apart from crowd aids in initial marketing of the business. Also if your platform can solve some existing e-commerce problems then your business will have a great start.
  • There are many analytics software that provides E-commerce sellers with insights. One of the most helpful tools is SellerPrime, a robust Data Platform that unleashes the full value of their data assets by thoroughly dissecting and measuring data at each stage of the funnel and deriving meaningful insights to drive highly relevant, real-time digital advertising on a global scale.

Choose a Marketplace platform to launch your business:

No matter whether your business or your initial capital is small or big, there are ample of option available for you.

  • If you have a hefty budget for your business, you can go for making an e-commerce website for your own. While building a normal e-commerce can charge around 3-4 Lacs depending on your requirements, you can also get it done at lower rates.
  • Also if making a website doesn’t fit in your budget, you can opt for launching your business at an existing e-commerce platform. You can apply for registering your business at Amazon by going to the following link. Just by providing your credentials and giving your GST number (if you plan to select taxable products).
    If you don’t have a GST number, you can either go register here by going to this site. For additional details, you can click here.
  • Provide your company’s credentials and it will be ready to be launched in a few minutes.

Execute a thoroughly planned MARKETING STRATEGY:

A well-planned marketing strategy is something which can make or break a business. A carefully planned strategy can take a normal business to heights of limitless success.

  • Remember that market is never constant, and so should be your strategy. Your strategy should be well planned to counteract every possible crisis or last minute changes.
  • You should also keep an eye on the market strategies which the competitors are playing. You can introduce offers, discounts etc. to attract people.
  • Also, invest in the online promotion of your business. Make a Facebook page of your business, and if you have a budget you can also opt for Search Engine Optimization for the promotion of your business.

Customer service and feedback:

  • Always remember that nothing beats a quality service. Therefore always give efforts to make good relations with your clients.
  • Regular feedback about your service will help you eliminate loopholes in your system and keep it near perfect. You can introduce new offers to entice your customers to hunt bugs in your websites or online platforms so as to never leave bait for your competitors to bite.

About Sangeeta

CEO & Founder StartupFreak, Economics & Marketing is her favorite subject and focuses on helping small and medium enterprise to set up their business online

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