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Entrepreneurial Story of Minku Buttar who founded MINKSE located in Bangalore
About:
- Minku Buttar, CEO.(Masters in Economics. Pranic healer. Phyllis Krystal’s ” Cutting ties that bind” facilitator, artist, philanthropist.)
When Started: 14/03/2014
Location: Bangalore
What motivated you to start your Business?
Sharing my vibrant art on textiles to spread joy
Tell us about your Business
Minkse is a fashion label for women’s clothes and accessories. As an Artist and photographer, I juxtapose my travel pictures and personalized art onto fabrics to create ensembles, Sarees, clutches, and scarves!
These joyful and vibrant pieces have found their way all over the world in very satisfied customer wardrobes.
As a philanthropist who volunteers with an NGO called aimforseva ( that works with the education of tribal n rural kids), 15% of my proceeds go towards this cause.
Tell us what an average day in your life looks like.
Be inspired by mother earth bounties, capture it in my camera, work on creating these designs for hours n hours, print, market strategies, network.
I can work even till early morning hours to meet targets.
One particular skill you got right and gave you best results.
Art juxtaposition
What have been your biggest challenges in running your Business so far? How did you overcome these challenges?
To ascertain Quality control, meeting timelines, handling volatility of human resources.
To keep up to highest standards of quality n timelines, I just need to work more focused, be more vigilant, and reiterate good ethics to my staff, 24/7.
What have you found the most effective way to get new clients?
Word of mouth. Pop up shows. Fashion shows.
What advice do you give to other business owners?
Keep chasing your dreams
How did you keep motivated through difficult times?
I focussed on customer satisfaction and joy my merchandise brings to them
What are your Marketing, Funding, and Team Building Strategy?
– Concentrate on Quality control to start with
– Seek good testimonials to share with new customers
– Invest in Fashion shows across India for Brand building
– Motivational talks to staff
– Impressing on staff the importance of Marketing strategies and customer satisfaction
– Bonuses on acheiving targets
Your Achievements?
In the four years since inception, MINKSE , is well known for it’s inspirational vibrancy and quality.
In other words, it has arrived!
Clients recognize our products even before they see it’s Label.
What’s your favorite quote?
Style and Aura should be a woman’s best friend
Who inspires you?
Roberto Cavalli( for his distinct flair n colors)
Share your Business Philosophy?
” Work hard, stay focused even in challenging times, let positivity and a good disposition be your driver’s”!
