Starting a copywriting agency in Scotland — 4 top tips

Scotland — home of windswept kilted warriors washing down square sausage rolls with sparkling Irn- Bru, maidens so stunning they set the stoniest hearts aflutter and whiskey so strong that it makes the hair on the back of your neck stand straight.

Caledonia also abounds with breath-taking scenery — from the volcanic splendor of Edinburgh’s Princes Street to the stark mountainous majesty of Ben Nevis, there’s no surprise it was voted the world’s most beautiful country by Rough Guides in 2017.

But Scotia has also produced some of the world’s greatest wordsmiths — from Robert Burns to Jackie Kay and James Kelman, prose and poetry run deep in the veins of this literary land.

And if you sling sentences for a living and are based in Scotland, you might be wondering how to set up a copywriting agency — in which case, here are four terrific tips.

  1. Workshops

The UK and Scottish governments are keen to support enterprising people who want to create jobs and inject more cash into the economy.

So there’s lots of free advice and support on offer if you know where to look and our advice is to grab as much as you can.

Attending workshops from Business Gateway is a great idea for starters — you’ll pick up tips on everything from customer service to business expenses.

  1. Chambers of Commerce

The canny Scots have Chambers of Commerce in every major town and city.

And joining one of these longstanding commercial networks is still one of the best ways to meet fellow businesspeople and promote your services in a ready-made marketplace you can plug into.

Get involved in their regular social and business events and you could find your schedule packed with new writing briefs.

  1. Digital marketing

Gone are the days when you could carry a physical portfolio of work to potential clients and insist that they wait patiently while you unveil dusty newspaper clippings and magazine covers.

You’ll need a well-designed website to showcase your wordy witticisms and connect instantly with customers near and far, plus Search Engine Optimisation (SEO) savvy to highlight it on sites like Google.

So contacting a digital agency like Attercopia will ensure that all of your digital ducks are in a row — delaying will only cost you custom.

  1. Literature

If you’re a copywriter who doesn’t read voraciously, your writing will soon seem staler than a steak bridie in a bakery museum.

But luckily, Edinburgh is a designated UNESCO City of Literature, with a proud writing tradition you can tap into by heading to the Edinburgh International Book Festival and countless other events throughout the cultural calendar.

So wherever you’re based in Scotland, head to the capital to top up on new books and cool conversations with likeminded creatives.

These four top tips for setting up a copywriting agency in Scotland will soon have your serving businesses large and small with magnificent metaphors, stunning similes and amazing alliteration — take them on board today.

Are you a Scottish copywriter? Share your tips in the comments section.

About Sangeeta

CEO & Founder StartupFreak, Economics & Marketing is her favorite subject and focuses on helping small and medium enterprise to set up their business online

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