10 important things about Facebook Business Page

The phenomenal growth of Facebook has eventually attracted the marketing giants to undertake the advertising campaigns offered by the social network which helps the brands to reach potential customers globally. This cuts down the geographical constraints holding back any company to increase its clientele.

Before we kick start the marketing on facebook there are certain aspects that will act as guidance to ensure your brand’s grand success in this agenda of marketing.

1. Understand Facebook Layout- The Timeline.

The new Timeline layout of Facebook focuses more on images and less on text. Layout was changed by Facebook keeping mind how difficult it was for people to get all the information about the Brand.

Timeline helps your customers to find all the posts your Brand have posted from the day it was formed on Facebook. All the data is arranged chronologically. This is an entirely different way of manifesting your brand to current fans, new visitors, and potential customers. Considering this Timeline as a platform for telling or presenting the story of your company in chronological order by highlighting the accomplishments, showcasing your brand and increasing the number of conversions.

2. The importance of the cover photo and profile photo

• The cover photo (815X315 pixels) is the first thing people see when they visit your page, demanding  high priority for a sharp, visually engaging picture that will grab the attention of everyone.
• Cover Photo images cannot include price or purchase information, contact info, calls -to-actions or references to Facebook features such as Like or Share
• The overlapping of cover photo on profile photo widens the opportunities for putting up a create blend of both, keeping in mind that profile photo has to stand on its own as it is a small 18X18 pixel when on other parts of the site or leaving comments on different pages.

3. The ability of pinned stories

Pin stories include links to places you want your users to engage with the most, such as to your business’s website or to a particular App. This diversion helps them to get in touch with your website directly without leaving your page.

4. Starred Posts and Milestones

When a particular post is assigned a star it highlights the post by taking up more space than normal ones.

Including Milestone’s in your larger branding strategy ensures that it keeps a record of turning points in your company or product’s history, year the company established itself or won an award etc.

5. Use private messaging to interact with fans

When a concerned fan posts a negative comment on your Timeline you wouldn’t want to discuss his/her grievances on a public platform which may prove fatal to your marketing strategies.  So the provision of private messaging, by ensuring privacy also enhances the professional bond as they consider your attempt to reach them ethical.

The statistics state that 90% of the advertising spreads with “Recommendation from people known”.

So during those interactions encourage your fans to post about your company on their Timelines, and encourage them to share your stories with their Facebook friends as it is important to control what your fans has to say about your products.

6. About Page

About Page is below Profile imageon the left side. what your users see on the About page depends on the classification of your page. You can display address, contact numbers, opening hours of store, usually one line is considered best here

Our description is a simple one line with our website address https://www.startupfreak.com All About Startups Simplified ‘What is’, ‘How to’ and ‘why to’ about Startups

 7.  Page Names are not permanent

Facebook allows you to change the name of the page until you are having 200 likes after that you have to give a request to the customer care for name change.

After 200 likes you can go to Admin planel->Help->request a name change

8. Events and Milestone

You can click on the time line which is in the center of the layout and add an event or milestone that your brand have achieved in that particular year or month

Ideal Milestone photo is 843px x 403px, Milestone are automatically expanded and are visible to everyone. You can also change the dates of posting.

9. Friends or Recent Activity

Friends Activity is default in with the Timeline you cannot hide it. These are the post made by the page admin and their frns whi mention the page in their conversation

Recent Activity is the post made by your users on your Timeline and these has to be constantly reviewed before post which may include negative comments also which you can encourage as private message.

10. Insights

Admin panel consists of :

• Notifications
• New Likes
• Insights
• Messages

Options for page management, help, and marketing can be found under the manage, build Audience and help buttons at the top right of the panel. you can chooce to hide the Admin panel button.

Variation can be brought by text-based stories, images, milestones, links, questions and videos to increase engagement. The creation of stories that are shared by customers on their page enhances the publicity. The usage of photos and questions generate twice as much engagement rather than dull text ones.

So keep an open eye to research and experimentation on what the visitors like and want to see and give them what they want to build the company’s reputation among its customers.